Highly Focused Messaging Exclusively to the Parkinson’s Disease Community
Uniquely Specified Resources
Our team was built from the ground up with the purpose of finding Parkinson’s disease patients seeking additional treatment options.
As we took on more difficult trials in 2017, such as those for REM Sleep Behavior Disorder, Lewy Body Dementia and Progressive Supranuclear Palsy, we further refined our capacity to successfully target even the smallest niches.
Imagine a football stadium with 100,000 people.
When you speak to this audience through television, you reach 20 people who will potentially benefit from this massive audience. Our football stadiums are similarly packed with 100,000 people, and have over 9,620 who could immediately benefit.
Choose to drive down overall marketing costs, increase the number of impressions the target audience receives, or do both simultaneously. Research Catalyst’s methodology is more than 600 times as efficient as television advertising.
FOCUSING RESOURCES FOR MAXIMUM EFFECT WITH SOCIAL MEDIA DELIVERY
Over 600 times more efficient than television advertising.
Video Delivery Methods |
Audience Size (Delivery Cost) |
Target Audience |
Efficiency |
|---|---|---|---|
TV Audience US |
323,100,000 |
50,000 |
0.02% |
Social Media US PD Audience |
1,500,000 |
50,000 |
3.33% |
Social Media US PD Audience Over 50 Years Old |
520,000 |
50,000 |
9.62% |
You have an option to deliver your developed content, including video, in a more focused way than through television.
With a target audiences ranging from a few million to less than fifty thousand, precision targeting is essential. Compare the General TV Audience, with the Social Media Audience available to Research Catalyst. We have identified 1.5M people on Instagram and Facebook with profiles indicating they have PD, are caregivers of someone with PD, or work in the field as a practitioner. For every ten people we communicate with, one of them is highly related to Parkinson’s disease and likely to meet treatment specific inclusion/exclusion criteria. Through television advertising, the ratio is five thousand to one.
Largest PD Group on Facebook with over 10,000 Members
We own, administer and moderate the largest Parkinson’s disease group on Facebook.
This group is an excellent resource that can be quickly expanded and geared to expedite market research.
Massive engagement demonstrates our ability to effectively reach the Parkinson’s community.
This post targets people with advanced Parkinson’s disease and achieved the following results.
We can achieve similar results for each of the study sites.
We can deliver commercial to +500,000 people associated with Parkinson’s disease in less than four weeks. People will do more than simply watch the commercial, they will share it with friends, comment, post in their personal feeds, and express sentiment through likes and emojis.
Video for Parkinson’s Disease & Dementia
This particular video was distributed organically focused on a single sites catchment area and geared to a highly niche group of people affected by the early stages of Dementia with Lewy Body. The results prove our ability to target geographically, demographically, and most importantly psychographically. The ability to target communication with such accuracy is simply not available through any other media.
Social Media’s PD Audience Size in the US
We have mapped over 1.5 million people in the United States to a Parkinson’s disease cohort through Facebook and Instagram. In 2017 we communicated with the PD population in a big way.
Measurable Success
We limit risk, increase efficiency, reduce cost and expedite awareness by measuring often and extensively with these tools.
