Highly Focused Messaging Exclusively to the Parkinson’s Disease Community
Measurable ROI – Television advertising is offline, which creates an information gap between the referral source/content ( i.e. commercial) and the intended conversion event (i.e. email signup or website referral). As a result precision analytical tracking and iterative learning process are hampered. Our method of advertising is connected 100% to the intended conversion events. This allows us to quickly learn what works and what does not and to make changes in real time to increase efficiency and reduce cost.
Introductory Demonstration – With a modest investment we will prove our value. By week two we can launch your digital campaign. In week three enough data will be available to optimize. By week four we provide a robust report detailing the precise value of your investment.
Superior to Television – We communicate with the Parkinson’s disease community much more effectively and affordably through social media. Don’t spend money communicating with people that are not Parkinson’s disease patients, loved ones or providers.
Uniquely Specified Resources
Our team was built from the ground up with the purpose of finding Parkinson’s disease patients seeking additional treatment options.
Data Aggregation Team- our offshore clerical team allows us to efficiently create massive but highly targeted audiences to suit your specific criteria.
Educated Recruiters – our in house team of professionals hold scientific collegiate and post graduate degrees and are trained at our movement disorders clinic and research site.
Technical Capabilities– advanced web development and design, HIPAA compliant infrastructure, and unrivaled digital tactics.
Medical Direction– integrated and highly involved collaboration with a movement disorders specialized physician enables unparalleled advantages.
As we took on more difficult trials in 2017, such as those for REM Sleep Behavior Disorder, Lewy Body Dementia and Progressive Supranuclear Palsy, we further refined our capacity to successfully target even the smallest niches.
Imagine a football stadium with 100,000 people.
When you speak to this audience through television, you reach 20 people who will potentially benefit from this massive audience. Our football stadiums are similarly packed with 100,000 people, and have over 9,620 who could immediately benefit.
Choose to drive down overall marketing costs, increase the number of impressions the target audience receives, or do both simultaneously. Research Catalyst’s methodology is more than 600 times as efficient as television advertising.
FOCUSING RESOURCES FOR MAXIMUM EFFECT WITH SOCIAL MEDIA DELIVERY
Over 600 times more efficient than television advertising.
Video Delivery Methods |
Audience Size (Delivery Cost) |
Target Audience |
Efficiency |
|---|---|---|---|
TV Audience US |
323,100,000 |
50,000 |
0.02% |
Social Media US PD Audience |
1,500,000 |
50,000 |
3.33% |
Social Media US PD Audience Over 50 Years Old |
520,000 |
50,000 |
9.62% |
You have an option to deliver your developed content, including video, in a more focused way than through television.
With a target audiences ranging from a few million to less than fifty thousand, precision targeting is essential. Compare the General TV Audience, with the Social Media Audience available to Research Catalyst. We have identified 1.5M people on Instagram and Facebook with profiles indicating they have PD, are caregivers of someone with PD, or work in the field as a practitioner. For every ten people we communicate with, one of them is highly related to Parkinson’s disease and likely to meet treatment specific inclusion/exclusion criteria. Through television advertising, the ratio is five thousand to one.
Largest PD Group on Facebook with over 10,000 Members
We own, administer and moderate the largest Parkinson’s disease group on Facebook.
Market Research
Branding and Awerness
Advertising & Direct Communication
This group is an excellent resource that can be quickly expanded and geared to expedite market research.
Massive engagement demonstrates our ability to effectively reach the Parkinson’s community.
This post targets people with advanced Parkinson’s disease and achieved the following results.
377,298 Impressions – measure of how often this post was on screen for the target audience.
214,208 People Reached –number of people who saw this post at least once.
11,260 People Taking Action – number of people who engaged with our business after seeing the ad (i.e. shares, likes, comments.)
1,162 Button Clicks – number of times people clicked the call-to-action button “Learn More.”
We can achieve similar results for each of the study sites.
We can deliver commercial to +500,000 people associated with Parkinson’s disease in less than four weeks. People will do more than simply watch the commercial, they will share it with friends, comment, post in their personal feeds, and express sentiment through likes and emojis.
Video for Parkinson’s Disease & Dementia
This particular video was distributed organically focused on a single sites catchment area and geared to a highly niche group of people affected by the early stages of Dementia with Lewy Body. The results prove our ability to target geographically, demographically, and most importantly psychographically. The ability to target communication with such accuracy is simply not available through any other media.
Social Media’s PD Audience Size in the US
We have mapped over 1.5 million people in the United States to a Parkinson’s disease cohort through Facebook and Instagram. In 2017 we communicated with the PD population in a big way.
559,386 People Reached
1,561,794 Impressions
46,240 Engagements
Measurable Success
We limit risk, increase efficiency, reduce cost and expedite awareness by measuring often and extensively with these tools.
